AIR Experiential

Our Work

Campaigns That Move People

From food festivals to national tours, here's what happens when strategy meets execution in the field.

300+
Campaigns Executed
25+
Markets Covered
2M+
Consumers Reached
98%
Client Retention

Featured Campaigns

Work We're Proud Of

Taste the South Food & Music Festival
Food Festival

Regional CPG Brand

Taste the South Food & Music Festival

Product sampling at scale across 12 Southern markets

We deployed 40 brand ambassadors across 12 food festivals throughout the Southeast, executing a high-volume product sampling program that put a new beverage brand directly in the hands of 85,000 consumers over a single summer season.

85,000 samples distributed
12 markets activated
40 brand ambassadors deployed
34% purchase intent rate
Product SamplingBrand AmbassadorsFood Festival
Suwannee Hulaween Brand World
Music Festival

Lifestyle Apparel Brand

Suwannee Hulaween Brand World

Immersive brand environment at a premier music festival

We designed and built a fully immersive brand environment at one of Florida's most beloved music festivals — a multi-zone activation space with product displays, photo moments, and a sampling bar that became one of the most-visited spots on the festival grounds.

15,000 brand interactions
3-day activation
500+ social posts generated
#1 brand recall on-site
Experiential MarketingMobile ToursMusic Festival
Summer Mobile Tour — 18 Cities
Mobile Tour

National QSR Brand

Summer Mobile Tour — 18 Cities

Fully branded tour vehicle hitting every major Southeast market

An 18-city mobile tour in a fully wrapped, custom-built brand vehicle — from Miami to Nashville, we hit every major market in the Southeast over 10 weeks, creating brand moments at festivals, sporting events, and community gatherings.

18 cities in 10 weeks
120,000 consumer touchpoints
Full logistics management
Daily reporting & recaps
Mobile ToursTour ManagementConsumer Insights

More Campaigns

From the Field

SEC Championship Activation
Sporting Event

National Athletic Brand

SEC Championship Activation

Game-day experiential zones driving fan engagement

60,000+ fan interactions
Experiential MarketingEvent StaffingSporting Event
Southeast Retail Rollout
Retail Launch

DTC Consumer Brand

Southeast Retail Rollout

In-store launch events across 45 retail locations

45 retail locations
Brand AmbassadorsEvent StaffingRetail Launch
College Campus Sampling Tour
Product Sampling

Emerging Beverage Brand

College Campus Sampling Tour

Street teams hitting 20 university campuses across the Southeast

20 campuses activated
Street TeamsProduct SamplingMobile Tours

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